The talent behind the scenes

Lionel Jadot is a Belgian designer and interior architect, known for his eclectic and sustainable approach to design.

Born into a family of craftsmen, he emphasizes upcycling and the use of reclaimed materials. Founder of Ateliers Zaventem,a creative hub in Brussels that unites artisans around experimental projects he embodies a vision where craftsmanship meets innovation. This philosophy comes vividly to life at Mix Brussels, entirely decorated by Lionel Jadot. The venue reflects his signature blend of raw materials, playful contrasts, and sustainability, transforming each space into an inspiring, living work of art.

For the SAP Lounge at Tuchthuis in Vilvoorde, Belgian interior architect Caroline Notté turned a historic site into a refined contemporary lounge. Inspired by the concept of a barcode, she used black, white, and gold lines to create rhythm and identity throughout the space. The design bridges heritage and modernity, structure and emotion. Light and geometry play together to enhance both intimacy and dynamism.The result is a sleek, distinctive environment that mirrors SAP’s precision within a timeless architectural frame.

Alain Heureux is a Belgian entrepreneur and innovation expert with a long-standing passion for creativity and entrepreneurship. Since founding his first company in 1984, he has launched and led numerous initiatives supporting startups and the creative economy. As the visionary behind The EGG Brussels, he transformed a former industrial site into a dynamic hub for innovation, events, and collaboration. Through ventures such as The Factory and the Creative Ring, Alain Heureux continues to promote open innovation and connect business, culture, and technology.

Guillaume Crouzier is a French designer and craftsman whose work bridges design, ecology, and the circular economy. Founder of Ugarit, he created contemporary lighting pieces from discarded materials, turning waste into refined design objects. D-Side’s neon lamps were designed by Guillaume Crouzier, reflecting his ability to merge creativity with sustainability. Today, as president of Artémis, he extends this vision to bio-waste, developing solutions for composting, recycling, and local food chains. Guided by values of transformation, responsibility, and respect for resources, his specialty lies in revealing the hidden beauty and potential of what is usually overlooked.

Christophe Brochier is key figure in the Jeux d’Hiver story. After studying at the renowned La Cambre arts school, he developed a shrewd eye for aesthetics and design.

In his role in developing and managing the space, he has emphasised both attention to detail and a vision of timeless elegance. This approach has helped make Jeux d’Hiver one of Brussels’ most sought-after venues.

Jean-Luc Moerman was born in Brussels in 1967, and is known for his works blending urban art, tattoo culture, and pop culture.

His creations, characterized by organic patterns and fluid lines, explore themes of identity and transformation. Moerman has collaborated with prestigious brands and exhibited his works in galleries and museums around the world.

Édouard Meier is the founder and Managing Director of Pali-Pali, a Brussels-based accelerator for cultural, social, and solidarity projects.

With Pali-Pali, he leads the creation, management, and activation of hybrid spaces dedicated to culture, innovation, and community life — such as See U / Usquare.brussels, Grand Hospice, L’Imprimerie, Pacheco, and the Trèves and Palmerston buildings.
Through these initiatives, Édouard Meier promotes a vision in which spaces become catalysts for creativity, collaboration, and urban regeneration. Dside holds a participation in Pali-Pali, as it believes in and actively supports this mission. Through this partnership, Dside contributes to promoting temporary occupation as a powerful tool to sustain culture, foster innovation, and breathe new life into the city’s architectural heritage.

Management expert at dside since 2004, co-founder of Venues. Led financial strategy, business models, and acquisitions for venues including Event Lounge, The EGG Brussels, Jeux d’Hiver and Mix Brussels. Managed major partnerships, including Autoworld and a joint venture with Duvel Moortgat for a brewery museum in Antwerp.

Gilles has been shaping Brussels’ most iconic venues since 2008 — from Event Lounge and The EGG Brussels to Nine One, Mix Brussels, and Jeux d’Hiver. He launched Event Lounge, the city’s first fully equipped, ready‑to‑use venue, later making it CO₂‑neutral and Green Key certified. He revitalized The EGG Brussels, propelling it into Belgium’s Top 3 congress centers. Renowned for his vision, pragmatism, and operational mastery.

Co-founder of dside in 2001 and Managing Partner since 2004, Emmanuel transformed the company from an event agency into a 60-person group covering all aspects of events, meetings, and brand experience. Under his leadership, dside earned multiple Trends Gazelles nominations and achieved strong growth. Board member of The EGG Brussels, Autoworld, and ACC, he is also an entrepreneur involved in various startups. Passionate about venue management as a sustainable, job-creating driver for Brussels.

Co‑founder of Dside Group with over 35 years’ experience in experiential marketing, live communication, and venue management. Has advised leading global brands for decades, helping establish Dside as a Belgian market leader.